Onsite Optimisation

On-site optimisation is a major part of the SEO process. This is when we make the actual changes to your website. It is basically telling search engines and searchers what each page on your website is about.

By this stage we have the keyword research and have decided which keywords and keyword phrases are linked to which pages. This is the stage of implementing these changes.

Title Tag

The title tag is arguably the most important aspect of your website from an SEO point of view. This is simply the title of the page. We include the keywords in the title tag.

Meta Description

This is the overall description for your page. We write a nice compelling couple of sentences including the keywords throughout.

Meta keywords

These are the keywords that are included on your website. This tag used to be the key element in SEO back in the day but now it is just important to have this included for site structure reasons. We include the keywords in this.

Heading Tags

As with the title tag it is also important to have the correct heading tags on the page. We use one main heading tag for the page then include other sub headings throughout the page.

Text

The text is important because search engines are mainly text orientated, so it is important to have a lot of text on web pages and to include the keywords throughout the text. We include the keywords throughout good, relevant, coherent text.

Internal Links

It is important to link through your website using the correct text for links. We do this so that search engines and visitors have an idea about what to expect on the page they are about to visit.