Offsite Optimisation

Off-site optimisation isn’t just the process of building links into a website. It also covers social media marketing.

This page focuses on Building Links. There are many ways to build links into a website. Often links are built into a website naturally, simply because visitors like the look and content of the site.

There are many ways to build links into websites and these are explained below.

Suppliers, customers and friends

One of the easiest ways to build links into a website is to ask suppliers, customers and friends to link to your website using the keywords from the keyword analysis and obviously linking to the correct page for that keyword.

Reciprocal link exchanges Y

ou may have received emails from other companies saying how they love your website and if you link to them they will link back. This is reciprocal linking.

Forums and blogs

There are lots of forums and blogs out in the world wide web nowadays and this can be a good way to get links in from similar websites to your own.

Directories

It is always a good idea to place your website on directories. However we advise against paying for listings and only focus on reputable directories such as DMOZ.org.

Other techniques

There are many different ways to build links and this varies from website to website. The methods above are some of the standard approaches, however successful Link Building demands a great deal of creativity.